M.A. International Marketing and Sales

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Program Overview

Language of instruction

English

Standard period of study

4 Semesters

Admission restricted

NC and selection procedure

Location

Münster

Interactive Study Plan
Master program structure overview including all 4 semesters with modules and a realistic study timetable based on FH Münster IMS curriculum structure.
Semester 1
Semester 2
Semester 3
Semester 4

Semester 1 Modules

Academic Writing & Business Ethics 6 CP

International Marketing 6 CP

Marketing Conception & Data Mining 6 CP

Quantitative Management Methods & Value Chain 6 CP

Marketing Specialisation & Key Competences 6 CP

Possible Weekly Timetable

TimeMonTueWedThuFri
08:30
Quantitative Methods
10:15
Value Chain Mgmt
Marketing Conception
Academic Writing
12:30
Marketing Specialisation
Business Ethics
14:15
International Marketing
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Brief description

Companies today operate in global markets. To shape international business strategies and actively leverage the opportunities of globalization, future leaders need expertise that meets international demands. This involves more than just economic know-how; excellent language skills and intercultural competence are also essential. Our Master's program in International Marketing & Sales (IMS) optimally prepares you for these challenges. We equip you with the necessary skills to solve business problems in an international context – from both practical and academic perspectives.

Requirements and application

A relevant first professional university degree in business administration with an overall grade of at least "good" (2.3). Knowledge of English at level B2 of the Common European Framework of Reference for Languages. International applicants require proof of German language skills at level A1. This proof must be submitted no later than the end of the third semester.

Your questions, answered fast

Quick info for future students

How do I apply?

Start your application online. Submit your documents and follow the guided steps to complete your profile.

Which qualifications are required?

A bachelor’s degree in business or a related field is needed. Check our admissions page for full details.

How long is the program?

The program lasts one academic year, including both coursework and practical projects.

Can I study while working?

Yes, the schedule is designed to support part-time work alongside your studies.

Meet the IMS Faculty

Guiding Your Global Career

Our experienced faculty blend academic expertise with real-world marketing and sales insight. Get to know the team supporting your success.

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Prof. Nils Ommen
Program Director, Marketing Strategy
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Prof. Luca Romano
Academic Lead, Sales Management
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Prof. Erika Svensson
Faculty, Business Development

Your top questions, clarified

Find answers to common program queries

Who should apply for this program?

Ideal for recent business graduates seeking advanced, practice-oriented skills in marketing and sales with an international perspective.

What do I need to apply?

A bachelor’s degree, English proficiency, and a strong interest in marketing and sales are required. Full details on the Admissions page.

Is instruction fully in English?

Yes, all courses and materials are provided in English to support global career readiness.

Can I work while studying?

This is a full-time, intensive program. Working alongside studies is possible but demanding.

What career support is offered?

Access career coaching, company projects, and networking events to support your job search and growth.

Are internships or projects included?

Yes, practical projects and internships with partner companies are part of the curriculum.

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Focused on your future

Shape your global career path now

Gain real-world skills for international marketing and sales success.